Who we are
Active Flow LTD is the controller of personal information collected through this website.
Active Flow LTD16A High Street South, Dunstable, LU6 3HA, England, United Kingdom
Email: info@activeflowco.com
Telephone: +44 7777 787 825
Information we collect
Depending on how you use the website, we may collect:
- your name, work email address, telephone number and account credentials;
- company name, business address, VAT number and other company-profile information;
- product references, quantities, specifications, project requirements and quotation correspondence;
- quotation status, quoted totals and the history of your requests;
- technical and security information such as IP address, browser information, request time, login activity and security logs;
- authentication information, including whether two-factor authentication is enabled.
We use appropriate technical and organisational measures to protect account and authentication information. You should keep your password and recovery codes private.
How and why we use your information
| Purpose | Typical lawful basis |
|---|---|
| Create and administer your account and company profile. | Taking steps at your request and performing our contract with you. |
| Review specifications, prepare quotations and respond to enquiries. | Taking steps at your request before entering a contract and performing a contract. |
| Keep commercial, accounting and correspondence records. | Legal obligations and our legitimate interests in administering our business and resolving disputes. |
| Protect accounts, prevent abuse, diagnose faults and maintain website security. | Our legitimate interests in operating a secure and reliable business service and, where applicable, legal obligations. |
| Send service messages about your account or quotation. | Performing our contract with you and our legitimate interests in responding to business enquiries. |
We do not use the website to make solely automated decisions that have legal or similarly significant effects. We do not sell personal information.
How long we keep information
We keep personal information only for as long as it is needed for the purpose collected, including legal, accounting, security and dispute-resolution requirements. Our normal retention approach is:
- Accounts and completed commercial records: while the account or business relationship is active and normally for up to six years after the last relevant transaction or communication.
- Enquiries that do not lead to a transaction: normally for up to two years after the last communication, unless an earlier deletion request applies or a longer period is justified.
- Technical and security logs: kept for a limited operational period, normally no longer than 90 days, unless required to investigate a security incident or legal claim.
- Backups: rotated and normally retained for no longer than 12 months, subject to security, continuity and legal requirements.
When information is no longer required, we delete it securely or anonymise it.
How we protect information
We use access controls, encrypted HTTPS connections, password hashing, secure cookies, account lockout controls, optional authenticator-based two-factor authentication, restricted server access and protected backups. No internet service is completely risk-free, so you should use a unique password, protect your recovery codes and tell us promptly if you believe your account has been compromised.
Your data-protection rights
Depending on the circumstances, you may have the right to:
- ask for a copy of your personal information;
- correct inaccurate or incomplete information;
- ask us to delete information;
- restrict or object to particular uses;
- receive information you provided in a portable format;
- withdraw consent where consent is the basis for processing.
Some rights are subject to legal exceptions. We may need to confirm your identity before acting on a request. You will not normally have to pay a fee.
Contact and complaints
To ask a privacy question or exercise a right, email info@activeflowco.com or write to Active Flow LTD at the UK office address above.
Please contact us first so we can try to resolve your concern. You also have the right to complain to the UK Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint.
Changes to this notice
We may update this notice when our services, suppliers or legal obligations change. The latest version will always be published on this page with its updated date.